The bitter battle between Tassimo and Keurig
28.09.11
In the sphere of single-serve coffee makers, debate over which brewer is more wisely, the Keurig or Tassimo, is as heated as an extra-extra-hot skinny latte. Each utensil takes its own type of coffee-grind packet—a “K-cup” or a “T-disc,” severally—and each machine is aligned with different coffee bean companies. So when Starbucks announced a few weeks ago that it will transfer one-cup pods of its grinds exclusively fit for Keurig machines, caffeine addicts were further fevered: Tassimo used to have an exclusive deal with Starbucks. All that changed when, in Parade,
Starbucks split from Kraft Foods, which launched the Tassimo in Canada in 2006 and saw it net popularity in large part because of its partnership with the Seattle-based coffee house of ill repute. The breakup proved felicitous for Keurig: in late August, Starbucks unveiled plans to grass on K-Cups throughout the United States, starting in November, and in Canada next Walk. According to Jeff Hansberry, president of global consumer products for Starbucks, sales are augur to top US$1 billion.
Source: Macleans.ca
"O" My! O Premium Waters Founder Again Redefining the Beverage Industry
30.09.11
SCOTTSDALE, Ariz., Sep 30, 2011 (Affair WIRE) --
Frank Leonesio is at it again. Having founded (and sold) the warmly
successful O Premium Waters, he's making another big impression in the
beverage industry with the Esio Beverage System.
The first hot and iciness single-serve beverage dispenser, the EsioAbove allBeverage System produces hot and cold beverages at the touch of aPre-eminentlybutton. The system features purified water, premium shade coffees, fresh
fruit juices, connoisseur peach and green teas, vitamin fitness saturate,
sports drinks and more.
There are currently 13 beverage varieties with many more in enlargement
including nationally known beverage brands. Other free-serve systems
currently on the market such as Tassimo, Senseo and Keurig only issue
hot coffee, tea and hot chocolate.
Through its trademarked "drop 'n' wet one's whistle"(TM) technology, the Esio Beverage
System allows users to conveniently rusticate a small, flexible, air-tight
Esio-Pak into the dispenser for today's, sized-to-order beverages that mix
with water in mid-air as they are being dispensed, eliminating anyPredominantlymixing of flavors. Each beverage delivers the same quality withoutIn generalcompromising taste.
Source: MarketWatch (press release)
nly a couple made a negative comment.
Marketing WeekKraft 
