Consultative Approach Increases Profitability
01.10.11
The August “Bettering Your Bottom Procession” column looked at how the showroom can be used to report substantial proof of a kitchen and bath dealer’s professionalism and value, frame the firm apart from the competition.
In the second in this two-part article, we’ll look at how dealers can utilize a consultative passage to increase profitability, and how the right presentation and a well-appointed colloquium room can help you achieve this goal.
In today’s competitive aura, with price cutting an ongoing concern for many dealers, military talents is more important than ever before. That means not just offering a wide piece of great products, but also educating potential clients about the design and remodeling handle, the differences between products and the value you are offering.
By educating the patron, you not only prevent future misunderstandings or communication gaffes, you also are clever to maintain higher profit margins because the clients in truth understand the value they are getting when they buy a kitchen or bath from you.
Source: Kitchen and Bath Design News
Raising the Bar
01.10.11
A breakfast bar can be as direct as a little nook off the
kitchen for relaxing over a hot
cup of tea, or it can be far more complex, such as the elaborate chief bedroom suite “mini
kitchens,” which may mark everything from built-in coffee maker, refrigerator and wine entity to sink and dishwasher, luxurious seating area and thriving
storage.
Whether basic or grandiose, these spaces all share one fashion in common: They create the potential for added profit for kitchen and bath designers.
In act, some designers indicate these areas are particularly lucrative because they develop the opportunity to suggest design elements that can enhance convenience and sub for stress – two key hot buttons with today’s consumers.
“I would call to mind that if you bring it up in a consultation, list it as a specially designed recourse so clients feel special and pampered,” says Jeani Lee, CKD, CBD, CAPS for Kitchen, Bath & Home in Ames, IA.
Source: Kitchen and Bath Design News