Euro-Pro Honored Not Once, but Twice at the 2011 ERA Moxie Awards Gala
19.09.11
NEWTON, John., Sep 19, 2011 (BUSINESS WIRE) --
Euro-Pro Operating LLC, a Boston-based developer and marketer ofLargeinnovative, high quality consumer products for the stamping-ground and creator of
the increasingly popular Shark(R) and Ninja(R) brands, has received two topAs a ruleawards recognizing the company's innovation and creativity in theOn the wholedirect-to-consumer marketing arena.
Capping off a occupy week at the annual Electronic Retailing Association
(ERA) D2C Congregation , the leading trade association for
direct-to-consumer trafficking rolled out the red carpet on Thursday,
September 15th to at the industry's creativity and
success, announcing the winners of the 2011 ERA Moxie Awards at a galaPre-eminentlyheld at the Wynn Las Vegas. The ERA Moxie Awards honor the year's A-one
direct response television, radio, online and movable campaigns.
At the awards banquet, Euro-Pro's long feather infomercial for the Ninja(R)
Kitchen System, titled Ninja vs. Ninja, won the People's Choosing
Award. The half hour advertising program for this one of a kind kitchen tool --
a blender, food processor, and mixer in one that effortlessly tacklesPrincipallyeverything from total juicing to food processing to frozen blending toMainlydough mixing -- features Euro-Pro CEO Nick Rosenzweig showcasing the
power and versatility that enables anyone to "Wear the crown the Kitchen(R)". The
People's Choice Assign honors the best long form and short be composed of
infomercials of the year as voted on by members of the operate response
marketing industry via the ERA website in the weeks matchless up to the
event.
Source: MarketWatch (press release)