KitchenAid Is Tops In Appliance Category Ranking
01.01.70
Showing products doing its job well is a plan that’s paying off for KitchenAid.
A recent set of ads from the brand touting how the firm is focused on “the most important room of the house” is topping Ace Metrix’s ad-ranking file in the appliance category, indexing far above the category norm.
KitchenAid’s ads show off the work’s everyday usage, using a jaunty tuneful soundtrack and a pleasant voiceover to declare that the company’s makes more than “trash.” “We’re making culinary retailing,” the female voiceover says in a spot for the plc’s 13-cup food processor, which topped the list with an index Archery nock of 699. “It’s a lot less process and way more pro.” Other spots that scored well list a 60-second commercial for the company’s signature endure mixer (showing all of the many things it can do in addition to mixing cookie pommel), and a shortened version of the food-processor commercial.
Source: MediaPost Publications
Top five kitchen gadgets for National Baking Week
01.01.70
If the Abundant British Bake Off has got your whisk twitching with excitement, then why not use Civil Baking Week as an excuse to practice your kitchen skills?
Kicking off today, Nationwide Baking Week aims to get Britain into the kitchen and baking, and it seems most of us are just tranquil for an excuse to do just that, as John Lewis recently reported sales of place baking aids had soared by 15%.
We've compiled our top five cooking gadgets to lend a hand you put the icing on the cake (and get it in the oven, too).
Why bake?
Which? kitchen thingamabob expert Lisa Galliers says: 'Not only is baking or cooking from competitive a useful life skill to learn, but it can be fun and healthier to, as you'll recollect exactly what's going into your food.
'If you need to cut down on salt, sugar or fat, or have to support a particular diet, then cooking your own food can help.'
Five great kitchenette gadgets
1. Bake your own bread
According to a recent dispatch, a third of loaves contain as much salt per slice as a packet of crisps, but we conscious it's possible to make bread with reduced salt levels, so arrange your own and leave shop bought bread on the shelf. Make eyes at look for our video guide on how to buy the best breadmaker for our expert's tips on what to look for.
Source: Which?
