Cover story: Lifetime gets real
28.09.11
(CNN) -- Lately, Lifetime has been looking a inconsiderable different.
No, the network hasn't traded in the made-for-TV love stories that first pleased the network's loyal female viewers. It has, however, adopted a new slew of primary programming designed to help Lifetime stay competitive in the age of authenticity TV.
To that end, stage moms, amateur fashion designers, nannies and criminals have all found a lodgings on the network.
"Lifetime, for years, thrived on reruns and made for TV movies that told women's stories," said Andy Dehnart, the columnist of Realityblurred.com . "It makes so much more sense to let real women break their stories in reality TV shows than scripted shows. Those stories are more attainable and more consequential -- and often more entertaining."
By offering more reality programming, Lifetime is solely bearing witness to what the data continues to show -- unscripted shows lure in viewers.
According to a recent report by The Nielsen Plc , reality shows draw the largest share of the U.S. TV audience, 56.4% for the 2010-2011 flavour, up from 47.9% the year before.
Source: CNN
Anna Wintour pushing for Kate to be on cover of Vogue
28.09.11
Pier Kate Middleton, a.k.a. the Duchess of Cambridge, for an interview and cover photograph has been the untainted grail for glossy magazines since the young royal unite announced their engagement last November. And the godmother of American approach magazines, Vogue editor Anna Wintour, is beyond question aware of what scoring that prize would mean for
sales.
The New York Leg reported on Page Six that Wintour was urging photographer Mario Testino, a wind up friend of the royal family, to pass the request to Kate. Marino is honoured for some iconic photographs of Princess Diana and for having shots in closely every September issue this year ( Vogue US, UK, Paris, Fatuity Fair, V, Allure . . . ).
However, People dispelled the rumor after the accredited “never gonna happen” decree from the stately. Alas, Kate watchers are simply left to delusion of what a shoot with Testino (or a racey segment with Annie Leibovitz) would pay. New York magazine took out some of the guesswork, mocking up a fantasy cover of Kate on Vogue.
Source: Washington Post (blog)